CDO Archives - BI and Predictive Analytics

CDO Summit Toronto June 4th

May 24, 2015 by Derek Leave a Comment

I am presenting the lunch keynote at the Toronto Chief Data Officer Summit on June 4th. My session is on how to leverage predictive analytics to reduce customer churn. I will be going over how I leveraged a decision tree model to create a customer risk score for active customers. Then discuss the challenges and … [Read more…]

Primed-AP (Analytic Process)
What is the Primed-AP Methodology? CDO Advisors has launched Primed Analytics Process Homepage to publish content related to our newly published Analytic Process. The Primed-AP © process was created based on years of experience working with business users to implement predictive analytics. Existing methodologies focus on the data science tasks but do not include the required tasks […]
Marketing Customer Information File Overview
Marketing Customer Information File (MCIF) Many financial organizations already have a custom customer view called a marketing customer information file. Other industries have these as well, called by different name such as master patient index in the healthcare space. These files are created through existing software or internal jobs to merge data from various sources […]
Speaking at the Global Predictive Analytics Conference
Implementing Predictive Analytics into Operational Workflows I will be presenting on April 3rd 2018 in Santa Clara, CA at the Global Predictive Analytics Conference. My session focuses on how to build predictive analytics and integrate the model into your business. I will examine two use cases: Customer Churn and Cross Selling and demonstrate the process […]